Engagement
Subscriber Retention Brief
A compact brief describing which subscriber cohorts renew, lapse, or return after particular editorial seasons.
Enquire about this engagement
Who it is for
Circulation directors and publisher offices that need editorial and subscription teams speaking from the same cohort story.
What you receive
- Cohort framing against agreed product lines
- Briefing memo of eight to twelve pages
- Ninety-minute discussion with circulation and editorial sponsors
Outside the scope
- CRM configuration or marketing automation setup
- Door-to-door or telemarketing campaigns
How we work
- Define cohorts Product lines, tenure bands, and regions are agreed before any charting begins.
- Relate seasons Editorial seasons are placed beside renewal and lapse windows with caveats labelled.
- Brief both rooms Circulation and editorial sponsors hear the same memo in one sitting.
Delivery details
- Provider
- Reason Flowcore circulation analyst paired with an editorial lead
- Location
- Remote analysis with briefing in person or by video.
- Preparation
- Anonymised renewal extracts and a note on recent promotional seasons.
- Constraints
- We work from your existing extracts; we do not purchase external subscriber lists.
- Pricing
- From ฿95,000 depending on the number of product lines included.