Engagement
Editorial Audience Review
A closed-room review of readership patterns across one title or a related cluster of editions, ending in a briefing editors can use before the next planning lock.
Enquire about this engagement
Who it is for
Magazine and newspaper groups in Thailand and nearby markets that want one coherent audience story for editors, circulation leads, and commercial partners working the same title.
What you receive
- Intake call covering titles, sampling windows, and planning deadlines
- Structured review of section loyalty, story dwell, and cohort response across agreed editions
- Printed and digital briefing pack with charts prepared for a newsroom meeting
- Facilitated briefing session of up to three hours
- Written follow-up note capturing decisions and open questions
Outside the scope
- Ongoing daily monitoring dashboards or software licences
- Advertising sales training or media-kit redesign
- Access to third-party panel data you do not already licence
How we work
- Frame the question We agree which editions matter, which cohorts matter, and which planning meeting the briefing must serve.
- Gather and clean trails Your team shares exports; we reconcile section names, edition dates, and known sampling gaps.
- Pattern reading Analysts map loyalty, drop-off, and seasonal responses against the calendar rather than against vanity totals.
- Closed-room briefing Editors and partners receive the charts together, with time reserved for disagreement and next steps.
Delivery details
- Provider
- Senior audience analysts from Reason Flowcore Co., Ltd.
- Location
- On-site at your newsroom in Greater Bangkok when travel allows; otherwise a secure remote briefing from our Samut Prakan office.
- Preparation
- Export files for the agreed window, a recent editorial calendar, and a named sponsor from the newsroom who can open doors with section editors.
- Constraints
- We work one primary title (or a tightly related cluster) per engagement. Sensitive commercial figures stay inside your room; we do not publish client charts.
- Pricing
- Engagements start at ฿185,000 for a single title. Multi-edition clusters are quoted after intake.